UNKNOWN CODE

Total Branding for 'UNKNOWN CODE', a Multi-Fragrance Brand by Samsung C&T Everland

Inspired by the vast natural archives and fantastical ambiance of Samsung C&T Everland, we introduce 'UNKNOWN CODE'—a premium multi-fragrance brand that brings the thrill of the unknown into everyday life. This A-to-Z total branding project encompasses the entire journey from inception to final creation, including brand naming, storytelling, slogan development, vessel design, and the rigorous quality control of post-processing for the paper packaging.

The brand name 'UNKNOWN CODE' goes beyond the simple act of smelling. It represents awakening yet-to-be-defined senses and decoding one's own unique scent. Under the slogan, "A record of unfamiliar yet enchanting scents encountered in Everland's endless, secret garden," the brand offers a fragrance journal. It serves as the beginning of an unfamiliar sensation that disrupts the routine of daily life, filling the user's space with a sensory narrative.

The visual identity takes its cue from an 'archive' that stores secret records, projecting a unique visual language of harmonious straight lines and curves onto both the vessel and the graphics. The multi-fragrance bottle modernizes the timeless silhouette of a classic apothecary jar, enhancing its value as an interior objet by accentuating the heavy, raw texture of glass. Additionally, the curvature of the bottle was engineered with an ergonomic grip for a stable balance, while a fine-mist pump was selected to ensure the fragrance settles evenly throughout a space, elevating its functional perfection.

The packaging, which defines the brand's first impression, extends the realm of design from the visual to the tactile experience. Premium imported papers were carefully selected for a subtle, natural texture. The brand logo and unique graphic symbols were treated with precise embossing and debossing processes to create a sense of three-dimensional depth. Furthermore, a matte black foil that catches the light with an understated sheen was applied to complete the deep and alluring mood of an unknown code. Archive labels recording the story and notes of each scent were then meticulously attached to add an intimate, artisanal value.

From the initial planning stages to the finest details of the final packaging finishes, UNKNOWN CODE is a project that maintained an uncompromised brand density across every single process. By reinterpreting the identity of Samsung C&T Everland with a modern and sophisticated sensibility, we have built a flawless narrative for a premium fragrance brand that goes beyond simple lifestyle goods to deeply inspire everyday life.