EVIDIN

EVIDIN aims to harmonize the raw vital energy of pristine nature with modern skincare science. To establish EVIDIN’s inaugural visual identity, we developed a brand storytelling framework under the theme 'Wild Archive.' Our comprehensive branding scope spanned from logo design and intricate illustrative artwork to packaging systems and commercial photography that emphasizes the structural geometry of the products.

The core visual concept centers on an 'aesthetic balance achieved through stark contrast.' For the inner product container (Tube), we utilized a clean white backdrop and precise black typography to reflect the honesty and expertise characteristic of a professional skincare brand. Conversely, the outer packaging (Box) features meticulously detailed illustrations depicting wild motifs—such as tigers, killer whales, giraffes, and flamingos—alongside their natural habitats like a fine art painting. This ensures each product feels like a fragment of nature and a standalone piece of art.

The packaging design is engineered to offer consumers a sensory transition upon unboxing, moving from the 'wild energy' of the outer box to the 'refined essence' of the inner container. While the vibrant and lively landscapes on the box convey the brand's rich narrative, the contrasting minimalist container beautifully functions as a modern object on any vanity or bathroom shelf. This design strategy redefines EVIDIN beyond mere cosmetics, positioning it as a highly collectible 'lifestyle archive.'

In photography and visual direction, our focus was to maximize the structural form of the products and the artistry of the illustrations. By employing a calm, neutral-toned background, we directed the focus toward the rich, diverse colors within the packaging. The stable compositions and sophisticated lighting setups permanently imprint EVIDIN's premium value and distinctive brand atmosphere in the viewer's mind.

This project successfully built a unique brand persona by reinterpreting the primal beauty of the wild through a contemporary lens. Through the marriage of sensory illustrations and sophisticated packaging design, EVIDIN delivers both an extraordinary beauty experience and visual pleasure to modern city dwellers seeking to enjoy the vitality of nature in their daily lives.