THE REMINDERS

The brand renewal of THE REMINDERS stems from the philosophy of "sustainable memories of daily life." To help people practice kindness toward the Earth in the small habits they face every day, we have incorporated eco-friendly details throughout the entire process, from the product's exterior to the production process and the post-use journey.

Under the slogan "THE WORLD COULD ALWAYS USE MORE KINDNESS," we stripped away artificial and extravagant processing to visualize the inherent beauty of nature. The botanical graphics of Spicy Lavender, Lemon & Grass, and Woody Cypress—each embodying the identity of its respective scent—are expressed in sophisticated line art, intuitively conveying the pure essence of nature. Inspired by the infinitely recyclable aluminum can, the renewed hand wash container exudes a minimal yet modern sensibility. The combination of clean white tones and the kraft package, which preserves the unique texture of recycled material, blends naturally into any space.

Beyond being just a pretty package, we have realized packaging that is harmless to the Earth. By applying 100% recycled unbleached kraft paper to the single box, we have reduced deforestation and minimized carbon emissions. Furthermore, instead of conventional inks containing chemical organic solvents, we have fully introduced vegetable-based soy ink printing. Soy ink printing not only reduces air pollutants but also easily separates from the paper, maximizing recycling efficiency upon disposal.

We also deeply considered the plastic pump components, which are often the most prone to contamination and difficult to recycle. By adopting a pump structure that is completely detachable from the product container, users can separate the pump after using up the hand wash and reuse it as-is on a new refill product. This fundamentally prevents the creation of unnecessary plastic waste.

Every single byproduct left after using THE REMINDERS products can be fully separated and recycled. The container body, made of aluminum and recyclable materials, can be sorted and discharged after a clean rinse, while the package box—free of any coating—is 100% recycled as paper. The pump, once it reaches the end of its lifespan, can also be easily separated and discharged, completing a true zero-waste cycle from the beginning to the end of its use.

The new packaging of THE REMINDERS is not just a container for hand wash. In the brief moments of washing our hands every day, it will serve as the most beautiful reminder to look back upon our planet with a little more kindness.